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Category Archives: Marketing
Guest post: recombu shows how even affiliate sites are now competing with traditional media
Peter Moore’s guest post does two things: first, he shows how far affiliate marketing companies are prepared to change their business models to maintain their paid search rankings and, second, he drums home the argument that it is content, and quality content … Continue reading
Posted in Advertisements, Guest post, Marketing, New Media, Search
Tagged Affiliate marketing, Andrew Lim, Google Quality Score, My Digital Notebook, Peter Moore, recombu
2 Comments
It’s a myth that social media suffers from a lack of accountability or ROI
Most social mediators have finished the year fearful, often justified, that social media suffers from a lack of accountability or ROI (return on investment). Their concerns are matched by more traditional players, companies and individuals who have come late to social media. They see the fun. … Continue reading
Posted in Marketing, Social media
Tagged Blog, Facebook, LinkedIn, Marketing, On the Web, Social media, social media marketing, Social network, Twitter
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An amusing take on marketers and social media
We loved this video so much that we kicked off our monthly meeting with it to the senior marketing managers this morning. The marketers have had a great autumn getting up to speed with social media but I am sure … Continue reading
Posted in Business-to-business, Marketing, Video
Tagged B2B marketing, Blog, social media marketing, Twitter
2 Comments
Web 2.0 achievements: Using Twitter to sell tickets to The Future of Social Media Conference
Interesting news about an event at work. The Future of Social Media is a sold-out conference taking placce at the end of this month. It already boasted a LinkedIn group, a Twitter and now a Ning group. How has … Continue reading
Posted in Marketing, Social media, Twitter, UBM
Tagged The Future of Social Media Conference, Twitter, Web 2.0 achievements
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Web 2.0 achievements: exhibition marketer Rohan Verma makes a comment on an exhibitor’s blog
Rohan Verma, a marketer on the National Floor Show, made a comment on an exhibitor’s blog this week. The McKay Flooring blog , written by Richard McKay (Technorati ranking 307, 264, authority 23), is absolutely spot on – sitting on the … Continue reading
Posted in Blogs, Marketing, Social media, UBM
Tagged Flickr, McKay Flooring, National Floor Show, Rohan Verma
1 Comment
A list of companies using social media to market themselves in the UK
UPDATE: Please go to here if you wish to add your company’s name to this list. Let’s check out just how active social media is in the UK. In the spirit of Peter Kim and lists compiled collaboratively through the … Continue reading
A list of social media marketing companies in the UK
Let’s check out just how active social media is in the UK. In the spirit of Peter Kim and lists compiled collaboratively through the blogosphere – how many social media marketing companies/consultants are there in the UK and what are … Continue reading
How quickly will UK companies turn to social media to market themselves?
It does not take much observation of the blogosphere to notice how quickly mainstream companies in the US are turning to social media to market themselves. The question is – when will the wave hit the UK? The evidence from the … Continue reading
Posted in Marketing, Social media
Tagged British Airways, Fortune 500, FreshNetworks, Peter Kim, Social media
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US companies using social media to market themselves
/ I have circulated Peter Kim’s list of US companies using social media to market themselves to so many of my colleagues, I missed a trick. I should have just put up a short posting and circulated that. It is … Continue reading
John Welsh's Blog 
A list of counterintuitive behaviour that will improve your use of the web
Traditional media people – journalists, marketers, editors – are just like other professionals. They do the same things in print and via emails year after year because of intuition. Success came about by hoarding the content broadcasting to the users expecting a response … Continue reading →