Category Archives: Video

Guest post: how cult YouTube directors can interest a young demographic in the issue of climate change

Who better to write this blog post on Blog Action Day 2009 than my sister Cheryl Campbell? Cheryl is the executive director of tve, a charity that has been making films and documentaries about the environment for 25 years. Here she … Continue reading

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JEEcamp 2009: Interview with Paul Bradshaw – on the future of journalism

Paul Bradshaw, JEEcamp organiser, has strong views on journalism’s future. People will not pay for content but only a platform, he argues, so journalists should create their content around services. Hear what he has to say in a short interview … Continue reading

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JEEcamp 2009: Interview with Martin Belam – on the future of journalism

I was in Birmingham yesterday for JEEcamp. It’s a great opportunity to talk about journalism and, more specifically, how to make money from it. I asked Martin for his predicitions on the future of the press “There was news when … Continue reading

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Interview with Tony Uphoff – on using Facebook and Twitter to network at events

Tony Uphoff runs UBM’s TechWeb (a sister company to my own) which runs Information Week and the Web 2.0 Expo co-produced with O’Reilly Media. Tony is very active in social media with a blog Uphoff on Media and a Twitter. Here he … Continue reading

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Interview with Paul Way – the impact of Facebook and Twitter on mainstream businesses

Paul Way and I used to work together in London before he moved back to the US to work for sister company UBM TechInsights. I met up with him for breakfast in San Francisco’s Dottie’s True Blue cafe where he reminded … Continue reading

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Predictions and observations on the future of social media by Peter Kim

Peter Kim, blogger, Twitterer and social media expert, faced my Flip next. He had picked up that I was coming to San Francisco following my post on the etiquette of permission networking. He commented, suggesting we meet up. Here he … Continue reading

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Interview with Hollis Thomases – on balancing the public and the private in social media

Hollis Thomases and I only knew eachother through Twitter so it seemed appropriate to Tweetup in San Francisco. She answers the questions I posted recently on my blog. Listen as she reminds us that social media has been around longer than … Continue reading

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Interview with Carlos Hernandez – on the social capital of social media

Carlos Hernandez does something I had not heard of before. He trains unemployed baby boomers to find work through social media. Listen to what he had to say about the role of social media for good in society and what Carlos … Continue reading

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An amusing take on marketers and social media

We loved this video so much that we kicked off our monthly meeting with it to the senior marketing managers this morning. The marketers have had a great autumn getting up to speed with social media but I am sure … Continue reading

Posted in Business-to-business, Marketing, Video | Tagged , , , | 2 Comments

Could Barnado’s “feral children” advertisement ever become the UK’s Motrin saga?

Over the weekend, the power of social media to undermine a company’s reputation was on full display in the US. Mothers Twittered and blogged drug company Motrin into submission over its advertisement on YouTube targeting baby-sling wearing mums. The “Motrin Mothers” were outraged that … Continue reading

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