Category Archives: Communities

Interview with Tony Uphoff – on using Facebook and Twitter to network at events

Tony Uphoff runs UBM’s TechWeb (a sister company to my own) which runs Information Week and the Web 2.0 Expo co-produced with O’Reilly Media. Tony is very active in social media with a blog Uphoff on Media and a Twitter. Here he … Continue reading

Posted in Business-to-business, Communities, Exhibitions business, Social media, UBM, Video | Tagged , , , , , , , , , , | Leave a comment

I’ve got my digital kit ready for the Web 2.0 Expo in San Francisco (plus shades!)

I will be travelling to or arrived in San Francisco when you read this, on my way to the Web 2.0 Expo, San Francisco. I’m really excited. Several leading and up-and-coming social media experts have arranged to meet me. I wrote … Continue reading

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The etiquette of permission networking

You’ve heard of permission marketing, right?  As defined by Seth Godin, it is the transformation wrought by social media encouraging people to opt-in to rather than opt-out of marketing. Permission marketing is the privilege (not the right) of delivering anticipated, personal and … Continue reading

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Three ways to cultivate your community at work

We are all working so hard to identify and garden communities among our clients or websites users that we often overlook the community closest to us – our colleagues.  This is mad. And it misses a great opportunity to learn. … Continue reading

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Guest post: how quickly can someone from a traditional media background exploit Twitter?

I asked once whether early adopters in social media were ready for the arrival of a new wave of competitors. I predicted that, if they had traditional media experience, they would be quick learners and, if they worked within defined communities, that … Continue reading

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A list of counterintuitive behaviour that will improve your use of the web

Traditional media people – journalists, marketers, editors – are just like other professionals. They do the same things in print and via emails year after year because of intuition. Success came about by hoarding the content broadcasting to the users expecting a response … Continue reading

Posted in Blogs, Communities, Links, Marketing, New Media, Twitter, Usability, Web design | Tagged , , , , , , , | 1 Comment

You’ve been asked to write a digital strategy. Now what?

You work in a traditional business. You already make a little bit of digital revenue from a website. Now you’ve been asked to map out a digital strategy to increase your digital activity, and ultimately, revenue. What do you say? … Continue reading

Posted in Business-to-business, Communities, Disintermediation, New Media, Social media | Tagged , , , | 2 Comments