Category Archives: Communities

Interview with Tony Uphoff – on using Facebook and Twitter to network at events

Posted on April 16, 2009 by John Welsh

Tony Uphoff runs UBM’s TechWeb (a sister company to my own) which runs Information Week and the Web 2.0 Expo co-produced with O’Reilly Media. Tony is very active in social media with a blog Uphoff on Media and a Twitter. Here he … Continue reading →

Posted in Business-to-business, Communities, Exhibitions business, Social media, UBM, Video | Tagged , , , , , , , , , , | Leave a comment

I’ve got my digital kit ready for the Web 2.0 Expo in San Francisco (plus shades!)

Posted on March 30, 2009 by John Welsh

I will be travelling to or arrived in San Francisco when you read this, on my way to the Web 2.0 Expo, San Francisco. I’m really excited. Several leading and up-and-coming social media experts have arranged to meet me. I wrote … Continue reading →

Posted in Communities, Exhibitions business, Social media, UBM | Tagged , , , , , , , , , , | 1 Comment

The etiquette of permission networking

Posted on March 20, 2009 by John Welsh

You’ve heard of permission marketing, right?  As defined by Seth Godin, it is the transformation wrought by social media encouraging people to opt-in to rather than opt-out of marketing. Permission marketing is the privilege (not the right) of delivering anticipated, personal and … Continue reading →

Posted in Business-to-business, Communities, Social media | Tagged , , , , , , , , , , , , , | 2 Comments

Three ways to cultivate your community at work

Posted on March 17, 2009 by John Welsh

We are all working so hard to identify and garden communities among our clients or websites users that we often overlook the community closest to us – our colleagues.  This is mad. And it misses a great opportunity to learn. … Continue reading →

Posted in Communities | Tagged , , , , , | 1 Comment

Guest post: how quickly can someone from a traditional media background exploit Twitter?

Posted on February 16, 2009 by John Welsh

I asked once whether early adopters in social media were ready for the arrival of a new wave of competitors. I predicted that, if they had traditional media experience, they would be quick learners and, if they worked within defined communities, that … Continue reading →

Posted in Communities, Guest post, Social media, Twitter | Tagged , , , | 2 Comments

A list of counterintuitive behaviour that will improve your use of the web

Posted on February 1, 2009 by John Welsh

Traditional media people – journalists, marketers, editors – are just like other professionals. They do the same things in print and via emails year after year because of intuition. Success came about by hoarding the content broadcasting to the users expecting a response … Continue reading →

Posted in Blogs, Communities, Links, Marketing, New Media, Twitter, Usability, Web design | Tagged , , , , , , , | 1 Comment

You’ve been asked to write a digital strategy. Now what?

Posted on January 29, 2009 by John Welsh

You work in a traditional business. You already make a little bit of digital revenue from a website. Now you’ve been asked to map out a digital strategy to increase your digital activity, and ultimately, revenue. What do you say? … Continue reading →

Posted in Business-to-business, Communities, Disintermediation, New Media, Social media | Tagged , , , | 2 Comments

Five more online skills you must master BEFORE you start a blog

Posted on January 28, 2009 by John Welsh

Earlier this week, I launched the first of my two part campaign to encourage people to master five online skills before they start a blog. I promised five more online skills. So here they are. Once again, I make suggestions for … Continue reading →

Posted in Advertisements, Communities, Links, RSS feeds, Search | Tagged , , , , , , | 3 Comments

Five online skills you must master BEFORE you start a blog

Posted on January 25, 2009 by John Welsh

 When did people mistake blogging as a platform from which to mouth off their opinions?  As a result of being asked to read one too many this week, I am launching a new two-part campaign. Five online skills you must master BEFORE you start … Continue reading →

Posted in Blogs, Communities, Links, New Media | Tagged , , , , , , | 7 Comments

What do big variances in the number of your RSS subscribers mean?

Posted on January 22, 2009 by John Welsh

Do your RSS subscribers vary radically from one day to another? Does a sudden surge in subscribers indicate your blog posts are perfectly aligned with your community? Does a decline mean you are hopelessly mistaken in what you do ? … Continue reading →

Posted in Communities, RSS feeds | Tagged , , | 4 Comments