Tag Archives: Online Communities

A list of counterintuitive behaviour that will improve your use of the web

Traditional media people – journalists, marketers, editors – are just like other professionals. They do the same things in print and via emails year after year because of intuition. Success came about by hoarding the content broadcasting to the users expecting a response … Continue reading

Posted in Blogs, Communities, Links, Marketing, New Media, Twitter, Usability, Web design | Tagged , , , , , , , | 1 Comment

You’ve been asked to write a digital strategy. Now what?

You work in a traditional business. You already make a little bit of digital revenue from a website. Now you’ve been asked to map out a digital strategy to increase your digital activity, and ultimately, revenue. What do you say? … Continue reading

Posted in Business-to-business, Communities, Disintermediation, New Media, Social media | Tagged , , , | 2 Comments

Five more online skills you must master BEFORE you start a blog

Earlier this week, I launched the first of my two part campaign to encourage people to master five online skills before they start a blog. I promised five more online skills. So here they are. Once again, I make suggestions for … Continue reading

Posted in Advertisements, Communities, Links, RSS feeds, Search | Tagged , , , , , , | 3 Comments

Five online skills you must master BEFORE you start a blog

 When did people mistake blogging as a platform from which to mouth off their opinions?  As a result of being asked to read one too many this week, I am launching a new two-part campaign. Five online skills you must master BEFORE you start … Continue reading

Posted in Blogs, Communities, Links, New Media | Tagged , , , , , , | 7 Comments

What do big variances in the number of your RSS subscribers mean?

Do your RSS subscribers vary radically from one day to another? Does a sudden surge in subscribers indicate your blog posts are perfectly aligned with your community? Does a decline mean you are hopelessly mistaken in what you do ? … Continue reading

Posted in Communities, RSS feeds | Tagged , , | 4 Comments

Don’t overlook the social network your community is already in!

One morning, there’s just one in your email inbox. The next day there’s three. And after that, they don’t stop coming. So-and-so would like you to join them on Plaxo/Ning/Xing… And suddenly, a social network you had never thought of, often … Continue reading

Posted in Communities, Social media | Tagged , , , , , , | Leave a comment

Six types of Tweets if you Twitter everyday

I have so many people asking me how to write Tweets.  So I have provided a list of generic types using real Tweets by some of the social and new media people I follow. This is a list of Tweets for … Continue reading

Posted in New Media, Social media, Twitter | Tagged , , , , , , , , , , | 14 Comments