A list of counterintuitive behaviour that will improve your use of the web

counterintuitive-oneTraditional media people – journalists, marketers, editors – are just like other professionals. They do the same things in print and via emails year after year because of intuition.

Success came about by

  • hoarding the content
  • broadcasting to the users
  • expecting a response
  • trying to please everyone
  • assuming everything was read
  • not engaging with the competitors

The more you get to use the web, the more you realise it works the opposite way.

Can you think of  other web behaviour that is counterintuitive?

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Photo credit: Payton Chung

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This entry was posted in Blogs, Communities, Links, Marketing, New Media, Twitter, Usability, Web design and tagged , , , , , , , . Bookmark the permalink.

One Response to A list of counterintuitive behaviour that will improve your use of the web

  1. Pingback: Global Warming and A New Home for Business Media « Neil Thackray’s Business Media Blog

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