Category Archives: UBM

Why I am now learning more about social media from my family, friends and colleagues

Posted on February 1, 2010 by John Welsh

When I started finding out about social media, I read the blogs  and followed the Tweets of leading practitioners. Their practicalities swiftly got me going. Eighteen months later, I’ve got  a new circle of teachers and influencers. And this time … Continue reading →

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Guest post: how cult YouTube directors can interest a young demographic in the issue of climate change

Posted on October 14, 2009 by John Welsh

Who better to write this blog post on Blog Action Day 2009 than my sister Cheryl Campbell? Cheryl is the executive director of tve, a charity that has been making films and documentaries about the environment for 25 years. Here she … Continue reading →

Posted in Blogs, New Media, Social media, UBM, Video | Tagged , , , , , , , | 4 Comments

How do you celebrate digital progress in your workplace?

Posted on May 6, 2009 by John Welsh

Last week saw our second, annual Digital Achievement Day – a moment when everyone across the company celebrates the change in our culture as we move from a traditional to a new media company. The day started with balloons on … Continue reading →

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Interview with Tony Uphoff – on using Facebook and Twitter to network at events

Posted on April 16, 2009 by John Welsh

Tony Uphoff runs UBM’s TechWeb (a sister company to my own) which runs Information Week and the Web 2.0 Expo co-produced with O’Reilly Media. Tony is very active in social media with a blog Uphoff on Media and a Twitter. Here he … Continue reading →

Posted in Business-to-business, Communities, Exhibitions business, Social media, UBM, Video | Tagged , , , , , , , , , , | Leave a comment

Seven tips for getting the most out of an Event 2.0

Posted on April 15, 2009 by John Welsh

I’ve just returned from the Web 2.0 Expo in San Francisco. Before I left, I exploited my existing social media activity. I did not approach any potential contacts directly but used social media in what I called the etiquette of … Continue reading →

Posted in Social media, UBM | Tagged , , , , , , , , , , , | 6 Comments

Interview with Paul Way – the impact of Facebook and Twitter on mainstream businesses

Posted on April 14, 2009 by John Welsh

Paul Way and I used to work together in London before he moved back to the US to work for sister company UBM TechInsights. I met up with him for breakfast in San Francisco’s Dottie’s True Blue cafe where he reminded … Continue reading →

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I’ve got my digital kit ready for the Web 2.0 Expo in San Francisco (plus shades!)

Posted on March 30, 2009 by John Welsh

I will be travelling to or arrived in San Francisco when you read this, on my way to the Web 2.0 Expo, San Francisco. I’m really excited. Several leading and up-and-coming social media experts have arranged to meet me. I wrote … Continue reading →

Posted in Communities, Exhibitions business, Social media, UBM | Tagged , , , , , , , , , , | 1 Comment

Guest post: what you should do if your Twitter profile is going nowhere quickly

Posted on February 12, 2009 by John Welsh

Ruth Galpine, a marketer on one of our exhibitions TFM&A, had set up a Twitter account but it was evidently not thriving (disclosure: my colleague). So we asked ourselves six questions of her Twitter activity. Within days, leading people in her community … Continue reading →

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Guest post: eight tips to convert a social media relationship into a telephone conversation

Posted on January 19, 2009 by John Welsh

 My second guest post is by Endaf Kerfoot, leader of LinkedIn’s Future of Social Media group (disclosure: and a colleague).  Endaf is sales manager of an exhibition called Internet World and also contributes to the Internet World blog. He has expanded his … Continue reading →

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Web 2.0 achievements: Matt Parsons’ blog achieves 600 hits in an hour

Posted on November 8, 2008 by John Welsh

Congratulations to my colleague Matt Parsons and his blog. Let me allow him to tell you in his own words of his success. I actually notched up 600 hits this week in one hour after correcting a Wired blog on … Continue reading →

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