Tag Archives: The Future of Social Media Conference

Guest post: eight tips to convert a social media relationship into a telephone conversation

 My second guest post is by Endaf Kerfoot, leader of LinkedIn’s Future of Social Media group (disclosure: and a colleague).  Endaf is sales manager of an exhibition called Internet World and also contributes to the Internet World blog. He has expanded his … Continue reading

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Three approaches to social networks and how to get them started

If you are looking at how to “garden”, that is foster, your online communities, you are probably also wondering how exactly to achieve it. I’ve come up with three different approaches that I call “Keep It In The Family”, “The Great Escape” and “The … Continue reading

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Live blogging from the Future of Social Media Conference: five things that went well

Let’s be honest – if you run a conference on social media, you should jolly well make sure it practices what it preaches. Well, we achieved a nice, big social media bubble around the Future of Social Media Conference. What … Continue reading

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Live blogging from the Future of Social Media Conference: panel discussion at 4.30pm

Speakers on the panel discussion include Jia Shen, RockYou, Andy Hobsbawn, Agency.com, Rohit Bhargava, Ogilvy 360 Digital Influence, and Simon Frank, KickApps. Question one Since companies now go to people to inspire ideas about their brands, are professionals of use … Continue reading

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Live blogging from the Future of Social Media Conference: Andy Hobsbawn, Agency.com at 3.50pm

  Andy Hobsbawn’s inspiring insights. What underlies the rise of social media? Quote form Francis Bacon Knowledge is power Fifty years ago today, millions of radio listeners in the US heard of an alien invasion. People thought it was a … Continue reading

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Live blogging from the Future of Social Media Conference: Chris Davies, British Airways at 3.00pm

  Chris Davies, digital marketing manager, British Airways. What were the brand objectives and what has he learnt from the experience? What he is not going to cover is where social media is going. His presentation is how you can use some … Continue reading

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Live blogging from the Future of Social Media Conference: Ville Osterlund, InterQuest at 1.15

How to use social media for research is the topic of Ville Osterlund’s presentation. He argues that researchers are still not engaged. Brands are engaging with us online, we engage with each other online but not research. The result – … Continue reading

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