Tag Archives: YouTube

Guest post: how cult YouTube directors can interest a young demographic in the issue of climate change

Posted on October 14, 2009 by John Welsh

Who better to write this blog post on Blog Action Day 2009 than my sister Cheryl Campbell? Cheryl is the executive director of tve, a charity that has been making films and documentaries about the environment for 25 years. Here she … Continue reading →

Posted in Blogs, New Media, Social media, UBM, Video | Tagged , , , , , , , | 4 Comments

Is an MA in Social Media strictly necessary?

Posted on February 4, 2009 by John Welsh

Would you be impressed by a candidate boasting the University of Salford’s proposed MA in Social Media (hat tip Chi-chi Ekweozor)? Recruitment is becoming a key issue for any traditional company building its digital business. Does it continue to appoint people in … Continue reading →

Posted in New Media, Newspaper business, Social media | Tagged , , , , , , , | 3 Comments

Could Barnado’s “feral children” advertisement ever become the UK’s Motrin saga?

Posted on November 19, 2008 by John Welsh

Over the weekend, the power of social media to undermine a company’s reputation was on full display in the US. Mothers Twittered and blogged drug company Motrin into submission over its advertisement on YouTube targeting baby-sling wearing mums. The “Motrin Mothers” were outraged that … Continue reading →

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Six steps to get started in social media

Posted on November 11, 2008 by John Welsh

I am often asked by my colleagues and people on Tweets how to START in the world of social media, particularly blogging. So here’s my six step plan I would follow (ie sign up for their email alerted postings) blogs by former journalists … Continue reading →

Posted in Blogs, Social media | Tagged , , , , , , , , , , , , , , , | 2 Comments

Zemanta – what is it like to use?

Posted on September 19, 2008 by John Welsh

Image by Zemanta via CrunchBase  Ever since I stumbled into this amazing linked in, collaborative world of blogs and social media, I am eternally looking for aggregators –  aggregators that bring all my digital activity together, like FriendFeedfor example. So it … Continue reading →

Posted in Blogs, New Media, Social media, Twitter | Tagged , , , , , , , | 1 Comment