Category Archives: Advertisements

Guest post: recombu shows how even affiliate sites are now competing with traditional media

Peter Moore’s guest post does two things: first, he shows how far affiliate marketing companies are prepared to change their business models to maintain their paid search rankings and, second, he drums home the argument that it is content, and quality content … Continue reading

Posted in Advertisements, Guest post, Marketing, New Media, Search | Tagged , , , , , | 2 Comments

Five more online skills you must master BEFORE you start a blog

Earlier this week, I launched the first of my two part campaign to encourage people to master five online skills before they start a blog. I promised five more online skills. So here they are. Once again, I make suggestions for … Continue reading

Posted in Advertisements, Communities, Links, RSS feeds, Search | Tagged , , , , , , | 3 Comments

Could Barnado’s “feral children” advertisement ever become the UK’s Motrin saga?

Over the weekend, the power of social media to undermine a company’s reputation was on full display in the US. Mothers Twittered and blogged drug company Motrin into submission over its advertisement on YouTube targeting baby-sling wearing mums. The “Motrin Mothers” were outraged that … Continue reading

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Ogilvy & Mather’s Shelly Lazarus: how to make money on social networks

Great interview with Shelley Lazarus, chief executive of Ogilvy & Mather, in today’s Media Guardian where she suggests how we will make money on social networks. The issue there is, ‘Yes, it’s a big, big thing, but how do you advertise … Continue reading

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A positive take on digital revenue in a credit-crunch era

All Things Digital’s Kara Swisher makes clear in two postings, Dear Web2.0: It’s Still the Economy, Stupid! and Layoffs Hit Silicon Valley: HP Today, Who Tomorrow?, that neither Web 2.0 start-ups or more established digital businesses will be immune from the … Continue reading

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UK advertising body appoints chair of social media

How important is social media becoming in the UK? reports that the Internet Advertising Bureau has appointed its first chair of social media. Lloyd Salmons, founder of digital agency Outside Line, will take the lead position, which will see … Continue reading

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