Tag Archives: Social media

What to do when your social media is frustrating you

We’ve all done it. We’ve been so frustrated by the lack of traditional response to our social media activity, we’ve gone back to our old ways. We’ve written what we thought was the best-blog-post-ever and then no one read it. … Continue reading

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What social media can learn from the Byzantine Empire

When the rulers of western Europe arrived at the court of the 10th century Byzantine emperors, they left in awe. Magic or just beyond comprehension Their route to the emperors led them past a brass tree filled with metal birds which sang. They edged … Continue reading

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It’s a myth that social media suffers from a lack of accountability or ROI

Most social mediators have finished the year fearful, often justified, that social media suffers from a lack of accountability or ROI (return on investment).  Their concerns are matched by more traditional players, companies and individuals who have come late to social media. They see the fun. … Continue reading

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Make sure none of your brand’s future social media profiles can be stolen

Do you remember when you were about to launch a new website for a magazine/exhibition/product? You found it easy to name because you just took the existing brand and dotcommed it. Then you discovered that the name had already been pinched … Continue reading

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Are early adopters in social media ready for competition from a new wave of competitors?

They will compete with us to dominate social media. And they will do so because their chosen subject is more focused than us. Who are they and are we ready for them? They are, of course, people in non-digital jobs turning to social media for the … Continue reading

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Five ways Twitter can help you to develop skills to cultivate a community

Just as the reasons to be interested in Facebook once more are how it teaches you the basic skills of social networking, so Twitter can become your primer for understanding what exactly is a community and how to garden it. My moment … Continue reading

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Five reasons to be interested in Facebook once more

It comes in waves. One day I am obsessed with Twitter. Another day it is back to FriendFeed. But, at the moment, it’s Facebook. I’ll try and tell you why. Only a few months ago, I was asking on this blog … Continue reading

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