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Monthly Archives: January 2009
You’ve been asked to write a digital strategy. Now what?
You work in a traditional business. You already make a little bit of digital revenue from a website. Now you’ve been asked to map out a digital strategy to increase your digital activity, and ultimately, revenue. What do you say? … Continue reading
Posted in Business-to-business, Communities, Disintermediation, New Media, Social media
Tagged Communities, Online Communities, Online strategy, Strategy
2 Comments
Five more online skills you must master BEFORE you start a blog
Earlier this week, I launched the first of my two part campaign to encourage people to master five online skills before they start a blog. I promised five more online skills. So here they are. Once again, I make suggestions for … Continue reading
Posted in Advertisements, Communities, Links, RSS feeds, Search
Tagged blogging, Blogs, LinkedIn, Online Communities, Online research, Online skills, Research
3 Comments
What do big variances in the number of your RSS subscribers mean?
Do your RSS subscribers vary radically from one day to another? Does a sudden surge in subscribers indicate your blog posts are perfectly aligned with your community? Does a decline mean you are hopelessly mistaken in what you do ? … Continue reading
President Obama’s inauguration speech as a Wordle
A Wordle is a “tag cloud” or “word cloud” which clearly indicates key words used in any text. Here I have cut President Obama’s inauguration speech, delivered an hour ago, from the BBC website and then pasted it into the … Continue reading
Guest post: eight tips to convert a social media relationship into a telephone conversation
My second guest post is by Endaf Kerfoot, leader of LinkedIn’s Future of Social Media group (disclosure: and a colleague). Endaf is sales manager of an exhibition called Internet World and also contributes to the Internet World blog. He has expanded his … Continue reading
Short break from posts – I am away in England’s Lake District
Sorry about the break in postings. Again, away visiting family in England’s Lake District which is famous for its mountains and lakes. We certainly enjoyed the spectacular scenery today. In a day or two, I will be publishing a guest … Continue reading
Don’t overlook the social network your community is already in!
One morning, there’s just one in your email inbox. The next day there’s three. And after that, they don’t stop coming. So-and-so would like you to join them on Plaxo/Ning/Xing… And suddenly, a social network you had never thought of, often … Continue reading
Posted in Communities, Social media
Tagged Communities, Ning, Online Communities, Research, Social network, Survey, Xing
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Six types of Tweets if you Twitter everyday
I have so many people asking me how to write Tweets. So I have provided a list of generic types using real Tweets by some of the social and new media people I follow. This is a list of Tweets for … Continue reading
Posted in New Media, Social media, Twitter
Tagged Community, David Armano, George Hopkin, Jay Rosen, Jeremiah Owyang, Jon Slattery, Mike Fruchter, Online Communities, Patrick Smith, Tweets, Twitter
14 Comments
What to do when your social media is frustrating you
We’ve all done it. We’ve been so frustrated by the lack of traditional response to our social media activity, we’ve gone back to our old ways. We’ve written what we thought was the best-blog-post-ever and then no one read it. … Continue reading
Posted in Links, Social media
Tagged Blogs, Communities, Online Communities, Social media, social media marketing, Twitter
1 Comment
Five online skills you must master BEFORE you start a blog
When did people mistake blogging as a platform from which to mouth off their opinions? As a result of being asked to read one too many this week, I am launching a new two-part campaign. Five online skills you must master BEFORE you start … Continue reading →