Category Archives: New Media

Guest post: how cult YouTube directors can interest a young demographic in the issue of climate change

Posted on October 14, 2009 by John Welsh

Who better to write this blog post on Blog Action Day 2009 than my sister Cheryl Campbell? Cheryl is the executive director of tve, a charity that has been making films and documentaries about the environment for 25 years. Here she … Continue reading →

Posted in Blogs, New Media, Social media, UBM, Video | Tagged , , , , , , , | 4 Comments

Shaping your digital business for 2010

Posted on September 18, 2009 by John Welsh

What struck me most about the AOP’s forum was the gentle patter of realism. Similar digital publishing seminars and conferences in the past have often boasted what might best be described as “digital extremists” who argue that traditional media is … Continue reading →

Posted in Disintermediation, New Media, Newspaper business | Tagged , , , , , , , , , , , , | Leave a comment

Guest post: recombu shows how even affiliate sites are now competing with traditional media

Posted on September 1, 2009 by John Welsh

Peter Moore’s guest post does two things: first, he shows how far affiliate marketing companies are prepared to change their business models to maintain their paid search rankings and, second, he drums home the argument that it is content, and quality content … Continue reading →

Posted in Advertisements, Guest post, Marketing, New Media, Search | Tagged , , , , , | 2 Comments

A list of eight answers to the most commonly-used excuses for not using the web

Posted on July 20, 2009 by John Welsh

Have you noticed how people come up with excuses for not using the web? The strange thing is how the excuses follow the same patterns – time/privacy/demographics – and are repeated, almost word for word, by quite different people (particularly … Continue reading →

Posted in New Media | Tagged , , , , , , | 5 Comments

Seth Grimes on the semantic web – but is B2B media ready to benefit?

Posted on June 25, 2009 by John Welsh

Seth Grimes, an analyst specialising in business intelligence and text analysis, gave a fascinating presentation – “an introduction to the semantic web and text-mining” – last week in London. I will try and give you a flavour of his presentation … Continue reading →

Posted in Business-to-business, New Media, Search | Tagged , , , , , , , | 2 Comments

Guest post: what do traditional print and broadcast media have to learn from the music industry?

Posted on June 17, 2009 by John Welsh

I attended Music Week’s ‘Making online music pay’ conference last week (run by colleagues from UBM) and got into conversation with Mark Muggeridge. He argued that some of the lessons learnt by the music business might apply to the some … Continue reading →

Posted in Disintermediation, New Media | Tagged , , , , , | 2 Comments

JEEcamp 2009: Interview with Paul Bradshaw – on the future of journalism

Posted on May 10, 2009 by John Welsh

Paul Bradshaw, JEEcamp organiser, has strong views on journalism’s future. People will not pay for content but only a platform, he argues, so journalists should create their content around services. Hear what he has to say in a short interview … Continue reading →

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JEEcamp 2009: pictures from the event

Posted on May 10, 2009 by John Welsh

For coverage of the event go Martin Belam here or here, Michael Haddon here and Kasper Sorensen here.  But for those wanting pictures, my photos are in a slideshow below and can be found in a Flick set here. And finally here … Continue reading →

Posted in New Media, Newspaper business | Tagged , , , | 2 Comments

JEEcamp 2009: Interview with Martin Belam – on the future of journalism

Posted on May 9, 2009 by John Welsh

I was in Birmingham yesterday for JEEcamp. It’s a great opportunity to talk about journalism and, more specifically, how to make money from it. I asked Martin for his predicitions on the future of the press “There was news when … Continue reading →

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How do you celebrate digital progress in your workplace?

Posted on May 6, 2009 by John Welsh

Last week saw our second, annual Digital Achievement Day – a moment when everyone across the company celebrates the change in our culture as we move from a traditional to a new media company. The day started with balloons on … Continue reading →

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