Category Archives: Guest post

Guest post: plan the end of your blog with the same care that you plan its beginning

It’s not the beginning of a blog you need to worry about, argues guest blogger Peter Moore, it’s how to end one that matters. And just relax about closing it down. It may well give life to another, more vibrant … Continue reading

Posted in Blogs, Guest post | Tagged , , , , , , , | 3 Comments

Guest post: recombu shows how even affiliate sites are now competing with traditional media

Peter Moore’s guest post does two things: first, he shows how far affiliate marketing companies are prepared to change their business models to maintain their paid search rankings and, second, he drums home the argument that it is content, and quality content … Continue reading

Posted in Advertisements, Guest post, Marketing, New Media, Search | Tagged , , , , , | 2 Comments

Guest post: how to be a better listener by becoming a Power Google Reader

Many of my colleagues ask me how to get started in social media. I always say “listen”. Set up a Twitter profile, but do not Tweet. Read blogs, but do not comment. Listen to the conversation, before you dare to … Continue reading

Posted in Guest post, RSS feeds, Search | Tagged , , , , , , , , , , , | 7 Comments

Guest post: ask your readers – what are the key five principles of blogging?

Phil Clark started  the blog Zerochampion in February 2007 and focuses on one one particular community – that of sustainability. He also cultivates a Twitter following with his sometimes ironic Tweets  (disclosure: and is a colleague).  Here he has asked his readers to answer the … Continue reading

Posted in Blogs, Guest post | Tagged , , , | 4 Comments

Guest post: how quickly can someone from a traditional media background exploit Twitter?

I asked once whether early adopters in social media were ready for the arrival of a new wave of competitors. I predicted that, if they had traditional media experience, they would be quick learners and, if they worked within defined communities, that … Continue reading

Posted in Communities, Guest post, Social media, Twitter | Tagged , , , | 2 Comments

Guest post: what you should do if your Twitter profile is going nowhere quickly

Ruth Galpine, a marketer on one of our exhibitions TFM&A, had set up a Twitter account but it was evidently not thriving (disclosure: my colleague). So we asked ourselves six questions of her Twitter activity. Within days, leading people in her community … Continue reading

Posted in Exhibitions business, Guest post, Social media, Twitter, UBM | Tagged , , , , , | Leave a comment

Guest post: eight tips to convert a social media relationship into a telephone conversation

 My second guest post is by Endaf Kerfoot, leader of LinkedIn’s Future of Social Media group (disclosure: and a colleague).  Endaf is sales manager of an exhibition called Internet World and also contributes to the Internet World blog. He has expanded his … Continue reading

Posted in Guest post, Links, New Media, Social media, UBM | Tagged , , , , , , , | 1 Comment