Category Archives: Business-to-business

Seth Grimes on the semantic web – but is B2B media ready to benefit?

Posted on June 25, 2009 by John Welsh

Seth Grimes, an analyst specialising in business intelligence and text analysis, gave a fascinating presentation – “an introduction to the semantic web and text-mining” – last week in London. I will try and give you a flavour of his presentation … Continue reading →

Posted in Business-to-business, New Media, Search | Tagged , , , , , , , | 2 Comments

Interview with Tony Uphoff – on using Facebook and Twitter to network at events

Posted on April 16, 2009 by John Welsh

Tony Uphoff runs UBM’s TechWeb (a sister company to my own) which runs Information Week and the Web 2.0 Expo co-produced with O’Reilly Media. Tony is very active in social media with a blog Uphoff on Media and a Twitter. Here he … Continue reading →

Posted in Business-to-business, Communities, Exhibitions business, Social media, UBM, Video | Tagged , , , , , , , , , , | Leave a comment

Interview with Paul Way – the impact of Facebook and Twitter on mainstream businesses

Posted on April 14, 2009 by John Welsh

Paul Way and I used to work together in London before he moved back to the US to work for sister company UBM TechInsights. I met up with him for breakfast in San Francisco’s Dottie’s True Blue cafe where he reminded … Continue reading →

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The etiquette of permission networking

Posted on March 20, 2009 by John Welsh

You’ve heard of permission marketing, right?  As defined by Seth Godin, it is the transformation wrought by social media encouraging people to opt-in to rather than opt-out of marketing. Permission marketing is the privilege (not the right) of delivering anticipated, personal and … Continue reading →

Posted in Business-to-business, Communities, Social media | Tagged , , , , , , , , , , , , , | 2 Comments

A list of UK bloggers and Twitterers who are beginning to rival their US peers for my attention

Posted on February 10, 2009 by John Welsh

Six months ago, my daily fix of blogs and Twitters originated in the US or Canada Whether it was Jeremiah Owyang, Jay Rosen or Mark Potts, their posts and Tweets provided me with a swift and fascinating education in both new and … Continue reading →

Posted in Blogs, Business-to-business, New Media, Newspaper business, Social media, Twitter | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | 3 Comments

You’ve been asked to write a digital strategy. Now what?

Posted on January 29, 2009 by John Welsh

You work in a traditional business. You already make a little bit of digital revenue from a website. Now you’ve been asked to map out a digital strategy to increase your digital activity, and ultimately, revenue. What do you say? … Continue reading →

Posted in Business-to-business, Communities, Disintermediation, New Media, Social media | Tagged , , , | 2 Comments

Why are so many B2B media blogs anonymous?

Posted on December 18, 2008 by John Welsh

To be honest, occasionally it has been a pretty lonely existence being a blogger. Of course there is instant gratification when you can get to know and collaborate rub with Peter Kim, a leading social media marketer, or Jay Rosen, the … Continue reading →

Posted in Business-to-business, Newspaper business | Tagged , , , , , , | 4 Comments

Can B2B magazine brands survive?

Posted on December 16, 2008 by John Welsh

lThe impact of digital on national and local papers dominates. The fate of B2B media has been all but ignored. So you can imagine my delight, after a week offline, to discover a real debate. Well “delight” might be the wrong … Continue reading →

Posted in Business-to-business, New Media, Newspaper business | Tagged , , , , , , , , , , | 2 Comments

An amusing take on marketers and social media

Posted on December 15, 2008 by John Welsh

We loved this video so much that we kicked off our monthly meeting with it to the senior marketing managers this morning. The marketers have had a great autumn getting up to speed with social media but I am sure … Continue reading →

Posted in Business-to-business, Marketing, Video | Tagged , , , | 2 Comments

Five predictions for the economy and what to do about it

Posted on November 28, 2008 by John Welsh

Roger Martin-Fagg made five predictions for the economy at the AEO Conference 2008. This is the Client Director Henley Management College economist who has made many gloomy predictions in the past and said at the same event last year there has … Continue reading →

Posted in Business-to-business, Exhibitions business, New Media | Tagged , , , , , , , , , | 6 Comments