To be honest, occasionally it has been a pretty lonely existence being a blogger.
Of course there is instant gratification when you can get to know and collaborate rub with Peter Kim, a leading social media marketer, or Jay Rosen, the head of journalism at NYU. But to find someone actually blogging about my core competence – the business of B2B media – is rare.
Perhaps it is beginning to change. In just a week, Paul Conley, the US-based B2B consultant launched a hard-hitting analysis on the future of the sector. Rory Brown, a former boss at Incisive Media followed. News sites, blogs and Tweets carried the question can B2B magazine brands survive?off into the blogosphere. Alone? It is beginning to feel like a B2B media online community!
So I have spent today updating a previous posting on a list of bloggers who focus on B2B media. And as I did, I got rather depressed. A significant minority of B2B blogs are anonymous. Stranger still is that many of them are also well written and posting good stories. So why the anonymity?
I spent many years as an editor trying to avoid – and often failing – to run stories based on unattributed quotes (“Sources say….”). Hell, we weren’t the New York Timesbut it always seemed worth trying. And yet, here I am coming up against anonymous blogs.
Postings as thought-provoking as those by Paul Conley, Adam Tinworth and Rory Brown are also authoritative because they are clearly bylined. How are we to develop a really effective online B2B media community if some of the key participants keep their identities hidden?
As the news from many B2B companies becomes tougher and tougher, anonymous blogs taking swipes at these companies seems increasingly lame. Anyone can write anything without putting their name to it. But it takes someone to write something of importance.
Why does such anonymity plague blogs about B2B media and not national or local newspapers? All sectors are equally under pressure. In the meantime, all links to anonymous blogs on my list have been removed.
Links suggest collaboration. Calloboration suggests support. I am not sure I support them.