Tag Archives: Communities

Three ways to cultivate your community at work

We are all working so hard to identify and garden communities among our clients or websites users that we often overlook the community closest to us – our colleagues.  This is mad. And it misses a great opportunity to learn. … Continue reading

Posted in Communities | Tagged , , , , , | 1 Comment

You’ve been asked to write a digital strategy. Now what?

You work in a traditional business. You already make a little bit of digital revenue from a website. Now you’ve been asked to map out a digital strategy to increase your digital activity, and ultimately, revenue. What do you say? … Continue reading

Posted in Business-to-business, Communities, Disintermediation, New Media, Social media | Tagged , , , | 2 Comments

Five online skills you must master BEFORE you start a blog

 When did people mistake blogging as a platform from which to mouth off their opinions?  As a result of being asked to read one too many this week, I am launching a new two-part campaign. Five online skills you must master BEFORE you start … Continue reading

Posted in Blogs, Communities, Links, New Media | Tagged , , , , , , | 7 Comments

What do big variances in the number of your RSS subscribers mean?

Do your RSS subscribers vary radically from one day to another? Does a sudden surge in subscribers indicate your blog posts are perfectly aligned with your community? Does a decline mean you are hopelessly mistaken in what you do ? … Continue reading

Posted in Communities, RSS feeds | Tagged , , | 4 Comments

Don’t overlook the social network your community is already in!

One morning, there’s just one in your email inbox. The next day there’s three. And after that, they don’t stop coming. So-and-so would like you to join them on Plaxo/Ning/Xing… And suddenly, a social network you had never thought of, often … Continue reading

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What to do when your social media is frustrating you

We’ve all done it. We’ve been so frustrated by the lack of traditional response to our social media activity, we’ve gone back to our old ways. We’ve written what we thought was the best-blog-post-ever and then no one read it. … Continue reading

Posted in Links, Social media | Tagged , , , , , | 1 Comment