Category Archives: Editors

Are bloggers ready for the competition from the arrival of so many former, print journalists?

Do bloggers realise quite what is about to hit them?  Following wave after wave of redundancies on US and UK  newspapers and a marked shift to web-only or web-dominant on those titles that survive, hundreds of traditional journalists are about to flood the bloggers hallowed … Continue reading

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How a blog gets you to the top of Google

Andy Komak, of KoMarketing Associates, an online marketing strategist has had a frustrating afternoon with a client, according to his Twitter. akomack on call discussing once again why blogging IS a fit for a client. in this case it seems so … Continue reading

Posted in Blogs, Business-to-business, Editors, Marketing | Tagged , | 1 Comment

I’m impressed by the new kbb news

I’m impressed on by one of our news sites at work. Kbb newsis the content-driven site of a biannual exhibition called kbb (kitchen, bedrooms and bathrooms). It does not have a magazine to go with it so the product was … Continue reading

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Indefatigable digital identity of Editor 2.0

We encouraged them. We cajoled them. And, if necessary, pushed them. Editors of traditional B2B media have had a tough time trying to manage the tricky task of maintaining quality on their print product while constantly expanding the online offering. … Continue reading

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Just how two faced can you get?

Striking staff at France’s leading paper Le Monde are demanding that print becomes integrated with online as one way to save the paper from a wave of redundancies. Bizarrely the online offering, one of the few parts of the paper … Continue reading

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What will editors be in the digital age?

I have been asked to second-interview candidates for an editor’s job today. Nothing unusual in that. I’ve edited three B2B papers and magazines over 14 years so there is some useful experience there! What makes this different is that the … Continue reading

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