Tag Archives: social networking

Three approaches to social networks and how to get them started

If you are looking at how to “garden”, that is foster, your online communities, you are probably also wondering how exactly to achieve it. I’ve come up with three different approaches that I call “Keep It In The Family”, “The Great Escape” and “The … Continue reading

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Ogilvy & Mather’s Shelly Lazarus: how to make money on social networks

Great interview with Shelley Lazarus, chief executive of Ogilvy & Mather, in today’s Media Guardian where she suggests how we will make money on social networks. The issue there is, ‘Yes, it’s a big, big thing, but how do you advertise … Continue reading

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Can social networking make money?

 Craig Stolz asks, among other questions, in his blog following the Digital Media Conference in Vermont whether social networking can make money. And two weeks later, Todd van Hoosear, writing in Topaz Partners’ Tech PR Gems, writes that There are lots of good examples … Continue reading

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