UK advertising body appoints chair of social media

How important is social media becoming in the UK? NewMedia.co.uk reports that the Internet Advertising Bureau has appointed its first chair of social media.

Lloyd Salmons, founder of digital agency Outside Line, will take the lead position, which will see him chair monthly meetings and act as a spokesperson for the council as it seeks to promote social media as a viable ad channel.

And why the sudden interest? The figures speak for themselves.

Recent statistics from eMarketer predict spend on social networks will reach £175m next year, growing to £285m by 2012

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About John Welsh

John Welsh has spent his entire working life in business-to-business media, first traditional publishing, having edited three magazines over 14 years, and, second, exhibitions since 2007. He started this blog on 22 June 2008 and ended it on 18 May 2010.
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