I used to publish my blog posts immediately after writing them.
Now I write, save, reconsider, save, rewrite, save, sleep, wake…oh, and then publish. The more time I build in before publishing a post, the more visitors I get to this blog.
Ask yourself these questions.
1 Do you have the space and time to reflect deeply on your post?
Tip: Make notes of ideas during the week. If blogging is not your full time job, write only during the weekend.
2 Is your post easy to read or daunting to a first time reader?
Tip: Try organising your posts in different ways. I started this post with bullet points, then experimented with numbers and have ended up with questions/tips.
3 Are all those words or even sentences necessary?
Tip: Reread your post and ask whether you can cut out a word or whole sentences. Go back and cut out more. And more.
4 What combination of typography makes it easier to read?
Tip: Even with a basic blog platform like this I can use bold, normal or italic, bullet points or numbers, quotations and pictures. Experiment until it is easier to read.
5 What will the post actually look like when published?
Tip: Click on preview. Have a really close look at what your post looks like down to how the text fits round the picture.
6 Are you the only person in the world with perfect spelling?
Tip: Use the spell check. I have no doubt that someone can find spelling and grammar mistakes in this post. But, without spell check, you’re doomed.
7 Does this post need to be published right now?
Tip: If it is a breaking story, get on with it. But if there is no good answer to this question, literally sleep on it.
8 Have you thought of the implication of every word you have written?
Tip: You really need to be sensitive to every type of reader. You want opinionated commenters but not those who are outraged by a misunderstanding.
9 Do you know how to publish a post using your blog’s timer?
Tip: This post was published just as the traffic to this blog takes off. As important, I can leave the blog’s timer to take care of the post while I get to work.
10 Do you see your post as a one-off or part of that week’s schedule?
Tip: Even if it is a one-off in content, think of your post as part of a weekly programme. How does it fit in?
What questions do you ask yourself before publishing a post?
Photo credit: Xurble