Tag Archives: Twitter

Three ways to cultivate your community at work

We are all working so hard to identify and garden communities among our clients or websites users that we often overlook the community closest to us – our colleagues.  This is mad. And it misses a great opportunity to learn. … Continue reading

Posted in Communities | Tagged , , , , , | 1 Comment

Guest post: how quickly can someone from a traditional media background exploit Twitter?

I asked once whether early adopters in social media were ready for the arrival of a new wave of competitors. I predicted that, if they had traditional media experience, they would be quick learners and, if they worked within defined communities, that … Continue reading

Posted in Communities, Guest post, Social media, Twitter | Tagged , , , | 2 Comments

A list of 10 social media habits that I am stopping immediately

1. I am no longer looking to subscribe to individual blogs via RSS. If I admire a blogger, such as Mike Fruchter, I look whether he has a Google Shared Items page to which he bookmarks his top posts by other … Continue reading

Posted in Social media | Tagged , , , , , , , , , , , , , , , , | 16 Comments

Guest post: what you should do if your Twitter profile is going nowhere quickly

Ruth Galpine, a marketer on one of our exhibitions TFM&A, had set up a Twitter account but it was evidently not thriving (disclosure: my colleague). So we asked ourselves six questions of her Twitter activity. Within days, leading people in her community … Continue reading

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Six types of Tweets if you Twitter everyday

I have so many people asking me how to write Tweets.  So I have provided a list of generic types using real Tweets by some of the social and new media people I follow. This is a list of Tweets for … Continue reading

Posted in New Media, Social media, Twitter | Tagged , , , , , , , , , , | 14 Comments

What to do when your social media is frustrating you

We’ve all done it. We’ve been so frustrated by the lack of traditional response to our social media activity, we’ve gone back to our old ways. We’ve written what we thought was the best-blog-post-ever and then no one read it. … Continue reading

Posted in Links, Social media | Tagged , , , , , | 1 Comment

It’s a myth that social media suffers from a lack of accountability or ROI

Most social mediators have finished the year fearful, often justified, that social media suffers from a lack of accountability or ROI (return on investment).  Their concerns are matched by more traditional players, companies and individuals who have come late to social media. They see the fun. … Continue reading

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