My last post, six steps to get started in social media, was generated by the number of times I am asked by colleagues and followers on Tweets on how to get out of the starting blocks. The post went down rather well, I can see. But I forgot to mention one further element – don’t forget that you also need to make sure you are up to date with the kit to make it all happen. For social media, to me, is not just about the latest web hosted, downloadable application. It is also about the hardware catching up to date with my lifestyle, that is being able to enter and interact with your profiles, blogs and social networking where and when you want rather than stuck in front of an old fixed computer.
So here are my eight tips on how to change your life to make the most of social media.
- Do make sure you have a really nice, new laptop (Mac or PC).
- Has it got an embedded webcam? You don’t want to have to go and buy a separate webcam at a later date.
- You do have Wifi enabled at home, don’t you? None of those old fixed cables.
- Do start using it in lots of different places at home – in the garden, in bed, on the floor.
- Download Skype and persuade all your friends to do the same. Start having video calls with them so that they become accustomed to seeing themselves through a webcam.
- Start using your laptop in public places. Learn how to sign up for Wifi in these places. I really like having Skype conversations while waiting for planes (but do use earphones so at least people only know half of what is being said).
- Once you have got into Skype, buy a Flip camera and video your mates. Leave video messages on friends’ walls on Facebook.
- Better still, go and buy a 3G iPhoneor a Google Android and start downloading apps.
Most of all, make the link between the ease of accessing social media through the web and accessing it through the kit. Enjoy