Live blogging from the Future of Social Media Conference: Ville Osterlund, InterQuest at 1.15

How to use social media for research is the topic of Ville Osterlund’s presentation.

He argues that researchers are still not engaged. Brands are engaging with us online, we engage with each other online but not research. The result – the Homer Simpson result, low results.

Ville’s case study uses a Visit Scotland website. You can use social media to get the same number of people as usual but of course you get more time with them and more innovative feedback.

Can you use communities to modify behaviour? InterQuest invited a group to come in to test green ideas. None were particuarly green-focused. They asked them in and used social media to keep them within a social network. It led to behavioural patterns changing because of the influence of the community on eachother. Use of plastic bags went down, water use went down etc.

Researchers should see themselves as a travel company, taking people through an experience, engaging them in new ways. Most people who get involved find the process very interesting and are more than ready to get involved. Over 50 per cent think they are getting something for themselves.

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About John Welsh

John Welsh has spent his entire working life in business-to-business media, first traditional publishing, having edited three magazines over 14 years, and, second, exhibitions since 2007. He started this blog on 22 June 2008 and ended it on 18 May 2010.
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3 Responses to Live blogging from the Future of Social Media Conference: Ville Osterlund, InterQuest at 1.15

  1. Pingback: Future of Social Media Conference so far not living up to expectations! | Josh Chandler's Blog

  2. Nice post on Social Media and Research. I have seen some people use LinkedIn (Question and Answer) for research and get over 600 answers from a diverse audience. One question was by a professor on something like “Stress and the Economy” which got over 640 answers.

    Here are some examples
    http://blog.linkedin.com/blog/2008/10/linkedin-answer.html
    http://blog.linkedin.com/blog/2008/07/yao-ming-asks-a.html

    Also, we have created a awesome FLASH animation on ‘What is Social Media?”
    http://vizedu.com/2008/10/social-media-explained-visually/

    Just thought you might be interested
    Thanks

  3. Pingback: Future of Social Media Conference so far not living up to expectations! « Josh Chandler

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