It was a normal posting. Tennis player Andy Murray’s Twitter goes dead! merely noted, on the 9 July, that the tennis player had stopped sending Tweets to his Twitter account after losing at Wimbledon.
If you are a blogger, you know this type of posting. You press save, then press publish and (secretly!) imagine that – celebrity! tennis! Wimbledon! Twitter! – it is this very posting that will draw the crowds. But, of course, nothing happens.
Then this week, everything changed. The posting stormed in and dominated my WordPress dashboard all week. What’s that all about?
Murray is playing well this week at the St Petersburg Open which would explains some of the bounce on this blog – people will be looking him up on Google just as I have done for this blog. But the real reason, once I followed the stats on my WordPress dashboard, was to find that Google is now crediting this blog for a picture. Mmm, not quite right there.
Either way, the moral of the story/posting is this. You spend all week thinking of neat little subjects to cover in a blog. But it is the people, formerly known as the audience, who will make the final decisions as to what they read.