Tina Brown launches long awaited “The Daily Beast”

PaidContent reveals Tina Brown’s answer to the Huffington Post:-

By now, anyone who’s been paying attention knows that Tina Brown’s online project with Barry Diller’s backing is called The Daily Beast after the paper in Evelyn Waugh’s Scoop. Brown’s high-profile move to the web from glossy print is scheduled to go live Monday at 7 a.m. eastern, in the softest of launches, scant months after a team was assembled in the Gehry-designed IAC headquarters. It’s meant as a smart one-stop news shop, an effort to break new ground in news aggregation by mixing lots of outbound links with heavy doses of curation and original content.

Consumer magazines have always been slower than their newspaper and B2B cousins to enter the digital arena. I wonder if The Daily Beast will change all that and encourage Vogue, Vanity Fair and other high end titles to put more effort into their digital offering. Such competition can only lead to better designed websites and livelier content as more people with different skills get involved.

What should a well designed website look like? 8 August 2008

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