“Exhibitors” pay to maintain a “stand” all year round, populating it with company brochures, press releases, white papers and videos. The site is optimised so that potential clients use google to look for specific services and end up on this site.
All clients rebooking for Call Centre 2009 were given an “opt-out” to the new product. Endaf Kerfoot spent two days presenting it to clients. I joined him for two presentations. Simon Mills and Melissa Roberts were the driving force behind its development.