The launch of Call Centre & Customer Management 365

Today, my company launched a new product – Call Centre & Customer Management 365 – at Call Centre Expo 2008. It is a virtual exhibition or enhanced directory produced by WebEvents.

“Exhibitors” pay to maintain a “stand” all year round, populating it with company brochures, press releases, white papers and videos. The site is optimised so that potential clients use google to look for specific services and end up on this site.

Users must then login after which all their details are handed on to the clients. This is a high quality leads business. We already run successful 365s in two other markets – ECM365 and SM365.

All clients rebooking for Call Centre 2009 were given an “opt-out” to the new product. Endaf Kerfoot spent two days presenting it to clients. I joined him for two presentations. Simon Mills and Melissa Roberts were the driving force behind its development.

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About John Welsh

John Welsh has spent his entire working life in business-to-business media, first traditional publishing, having edited three magazines over 14 years, and, second, exhibitions since 2007. He started this blog on 22 June 2008 and ended it on 18 May 2010.
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