B2B mags better at growing digital business than consumer titles

The Guardian newspaper reports today that City, that is investment, sentiment prefers B2B magazines over consumer titles. The reason – B2Bs are perceived to have been quicker at building their digtital revenues than consumer ones in the face of declining traditional advertising.

In an article about the sale of RBI, one of the UK’s B2B exhibition and magazine companies, the newspaper says:

Business-to-business publishers have gained in appeal to investors as the media industry wrestles with the challenge of the internet. Publishers of consumer titles have struggled to build digital revenues to compensate for falling sales and sluggish advertising.

“Consumer magazines and their publishers have not really got their arms around the internet yet,” said Paul Richards, a media analyst at Numis. “But business-to-business groups have been a lot more successful.” 

What share of revenue is digital revenue for UK newspapers in 2008 – see These Digital Times’ archive?

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About John Welsh

John Welsh has spent his entire working life in business-to-business media, first traditional publishing, having edited three magazines over 14 years, and, second, exhibitions since 2007. He started this blog on 22 June 2008 and ended it on 18 May 2010.
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