Here’s a fine idea from NYU journalism teacher and maverick Jay Rosen on how to get your blog to the top of Google. It concerns an anecdote by 60 Minutes‘ Lesley Stahl about reporting on President Ronald Reagan.
It takes the idea that if you can provide a version of a story that the originator has not even done, then people will go to your blog. Rosen himself (see below), correcting my original posting, states that:
It’s a tale many people remember or have heard of; [Stahl] told it not once but many times. But there was no clearly stated online version of it. My post provides that, and some analysis of what this story means, why so many people refer to it. It’s the most complete link for that story.
I called it analysis rather than reporting. Again Rosen argues:
The point, I think, is not that “analysis” wins out over “reporting,” it’s that over time Google rewards the organizing of information. My post is an organized look at this story Lesley Stahl tells about covering Reagan and the pictures vs. the words.
See Jay Rosen’s original posting.
Want to see another way to get your blog to the top of Google, click here.