Why has Microsoft sent me a magazine?

How peculiar.

Arriving in the post (remember that!), a full-colour magazine on glossy paper (and remember that!) called Microsft Connections in Communications. I cannot even find the address for a website within its pages.

While Microsoft’s customers in the media are rushing to catch up with the digital revolution, what year does Microsoft think it is? Surely the company’s communication department should be communicating with its potential customers in way that reflects their own challenges – an online blog, perhaps, a Wikizine, a Twitter feed?

This entry was posted in Disintermediation and tagged . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s