Why has Microsoft sent me a magazine?

How peculiar.

Arriving in the post (remember that!), a full-colour magazine on glossy paper (and remember that!) called Microsft Connections in Communications. I cannot even find the address for a website within its pages.

While Microsoft’s customers in the media are rushing to catch up with the digital revolution, what year does Microsoft think it is? Surely the company’s communication department should be communicating with its potential customers in way that reflects their own challenges – an online blog, perhaps, a Wikizine, a Twitter feed?


About John Welsh

John Welsh has spent his entire working life in business-to-business media, first traditional publishing, having edited three magazines over 14 years, and, second, exhibitions since 2007. He started this blog on 22 June 2008 and ended it on 18 May 2010.
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