Two bloggers make it into MediaGuardian 100

Two bloggers have made it into the MediaGuardian 100– the list of key powers in media published today. Both are new entries.

Arianna Huffington, for the influential Huffington Post, makes number 47 along with Guido Fawkes. Meanwhile Robert Scoble, the former Microsoft blogger but now the author of Scobleizer, misses the top 100 but makes the Digital Media Top 10.

Obvious omissions are Buzzmachine’s Jeff Jarvis and TechCrunch’sMichael Arrington.  The former is one of the Guardian’s key columnists and is leading the debate about the future of the media. The latter runs an equally influential site, one rumoured to be on AOL’s acquisition list.

The newspaper acknowledges the power of digital in its list

If last year’s Media Guardian 100 focused on the builders of the new media landscape – the digital equivalent of the cable companies digging up the roads and laying down the pipes, then this year’s recognises the creatives who have moved to exploit this new digital democracy.

And it also acknowledges the increasing power of blogs

The new generation of UK media power players are ditching the traditional gatekeepers and going straight to their audience via the web.

The digital media top 10 are

  1. Sergey Brin and Larry Page, Google
  2. Steve Jobs, Apple
  3. Steve Ballmer, Microsoft
  4. Ashley Highfield, Project Kangaroo
  5. Arianna Huffington, Huffington post
  6. Joanna Shields, AOL
  7. Guido Fawkes
  8. Erik Huggers, BBC
  9. Emily Bell, Guardian
  10. Robert Scoble, Scobleizer
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